About Us
A Legacy Woven For You
The story of Shree Pushtaini, a brand by Atomic Consumer Products Pvt. Ltd., begins in the ancient lanes of Varanasi, a city that has for centuries stood as the heartbeat of India’s weaving traditions. Known across the world for its Banarasi sarees and handloom artistry, Varanasi holds within its ghats and bylanes the whispers of generations of weavers.
It is here that our journey takes root — inspired by the timeless bond between fabric and culture, heritage and ancestry.
Our Essence
At Shree Pushtaini, we believe a saree is not just six yards of cloth — it is a woven poem of tradition, carrying the sweat, patience, and unmatched craftsmanship of artisans who spend weeks – sometimes months – perfecting each piece.
In today’s age of mass production, when machines often overshadow the human touch, we dedicate ourselves to preserving what is rare, precious, and irreplaceable — the authenticity of handwoven sarees.
The Heart of Our Brand: Legacy and Craftsmanship
The word ‘Pushtaini’ represents ancestral heritage — something that has been nurtured and carried forward through generations.
For us, every saree is more than just fabric; it is an heirloom, a keepsake that tells the story of India’s weaving legacy.
Our artisans, many of whom come from families that have dedicated their lives to this craft, pour their heart into every weave, every motif, and every thread.
Each saree from Shree Pushtaini is:
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Authentic – Created by hand on traditional looms, untouched by mass manufacturing.
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Original – Designed with motifs and techniques that honor tradition while embracing timeless elegance.
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Enduring – Made to be cherished across generations, symbolizing heritage that never fades.
This commitment ensures that when you drape a saree from us, you don’t just wear a garment — you carry forward a piece of history, culture, and identity.
Our Mission and Vision
Under the guidance of our Director, Dr. Ashish Gupta, and as part of Atomic Consumer Products Pvt. Ltd.,
Shree Pushtaini stands with a clear and heartfelt vision:
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To preserve India’s weaving industry, which today faces challenges due to industrialization and machine-made alternatives.
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To empower artisans by providing them with fair opportunities, visibility, and sustainable livelihoods.
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To take Indian craftsmanship global — ensuring that the magic of Banarasi and handwoven sarees reaches admirers across India and around the world.
We are not just a saree brand – we are a bridge:
A bridge between artisans and admirers, tradition and modernity, heritage and the future.
Why Choose Shree Pushtaini
There are countless saree brands in the market, but what sets us apart is our unwavering dedication to authenticity and legacy, backed by the strong foundation of Atomic Consumer Products Pvt. Ltd.
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Rooted in Varanasi: Every saree originates from the sacred city of Varanasi, ensuring the purity of craft.
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Handwoven Excellence: No machine-made imitations — each saree is created by skilled hands carrying centuries of expertise.
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Supporting the Weaving Community: By working directly with artisans, we provide a platform where their skills are respected, their art preserved, and their livelihoods strengthened.
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Global Vision: While rooted in tradition, we aspire to make handwoven Banarasi sarees a part of the global fashion narrative.
Beyond a Saree: A Cultural Experience
A saree is a language in itself — one that speaks of grace, elegance, and belonging.
At Shree Pushtaini, every weave tells a story:
the rhythm of the loom, the dedication of the weaver, the motifs inspired by nature and mythology, and the pride of heritage.
Draping one of our sarees is not just a style choice — it is embracing the centuries-old Indian tradition of handloom weaving.
We envision a world where handwoven sarees are not overshadowed by fast fashion but celebrated as timeless treasures.
By choosing Shree Pushtaini, a brand by Atomic Consumer Products Pvt. Ltd., you become part of this vision — supporting artisans, keeping heritage alive, and celebrating the beauty of craftsmanship.
A Legacy Woven For You
At the core of everything we do lies our tagline – “A Legacy Woven For You.”
This is not just a promise; it is our philosophy.
Each saree we offer is a legacy passed down through generations of weavers, now placed in your hands to cherish, wear, and preserve.
When you choose Shree Pushtaini, you choose authenticity over imitation, legacy over trend, and heritage over haste.
Together with Atomic Consumer Products Pvt. Ltd., we strive to keep alive the threads of tradition — ensuring they continue to weave stories for generations to come.
Because at Shree Pushtaini, every saree is truly –
✨ A Legacy Woven For You.
